In the spring of 2024, I got a private message from Tine Falken, owner of Damernes Magasin. She asked me, if they could present Teira 1996 in their Copenhagen store, and to that question, there was only one reply: For sure.
Damernes Magasin is one of my favourite shopping destinations with the kindest team and a great selection of local and international brands, whom I am proud to be among now.
While messaging each other, we were both re-watching Sex and the City, and soon our collaboration came to life. We wanted to make a drop of pieces that celebrated our forever style icon, Carrie Bradshaw, and knew it had to include flower brooches and timeless but fearless clothing. Not long after, we had the first looks and shot them in the streets of our beloved city with makeup artist Nikoline Le Schmidt as our campaign model.
DM x T96 was launched to the world at a festive dinner with women of our brands whose free spirits inspire us in our every day work. Exactly like Carrie.
